Technology has drastically changed the way homes are marketed. These changes are, for the most part, good for both sellers and buyers. More than 80 percent of home buyers begin their home search on the Internet and virtually every Realtor screens properties they intend to show their clients on the Internet. Therefore, how your home is presented over the computer screen to both Realtors and homebuyers is vitally important. Your home may meet all of the criteria of a potential buyer, but if they can’t see that–and quickly–your home is but a mouse click away from being ignored. While many Realtors are fighting the use of technology, Bettersworth Realty has embraced it. I still do what traditional Realtors do to market your home because it is still important, but I excel in e-marketing your home.

I will ensure that buyers and Realtors from around the world see your home at its best via their computer screen.

Our process:
Pre-launch
Launch
Post-launch
We have an offer!


Pre-launch - Our preparation and guidance help ensure a successful launch.

Here's what I include:

1) Present a thorough market analysis to educate and inform you about the market in both your immediate neighborhood and your area.

2) Discuss your desired return on your investment and your ideal
timeline.

3) Provide contacts for property repairs needed before putting your home on the market. Many of these vendors can be paid after your home sells.

4) Advise on how best to present your property via marketing materials.

5) Utilize professionally taken photographs for marketing materials.*

6) Design a professional virtual tour, e-flyer, printed flyer, property website*, newspaper advertisement* and Multiple Listing Service (MLS) listing.

7) Set a launch date when marketing materials will "go live"
simultaneously for maximum exposure.

Back to top

Launch - When it's time to go live, I cover all the bases.

Here's what I do:

1) E-mail photos and information about your property to Realtors.

2) Launch your property-specific website with multiple photos and a virtual tour.

3) Post your property on Realtor.com. Because Bettersworth Realty is a premium member, your home is seen before non-premium Realtor's listings are. Realtor.com is the number-one site used by home buyers.*

4) Launch your property through the Internet Data Exchange (IDX). Your home will be seen on the websites of other IDX Realtor members around the world.

5) Place print advertising in local markets and beyond.*

6) Launch your property on the local MLS.

Back to top

Post-launch - My reports deliver feedback from Realtors and potential buyers about your home.

Here's what I do:

1) I contact each agent who has viewed your property to get immediate feedback.

2) I send you reports and statistics on the feedback we have gathered.

3) I provide traffic reports* from your Realtor.com web listing.

4) I provide traffic reports on your virtual tour so you know how many buyers have taken a closer look.

5) I analyze and explain all the feedback and provide recommendations for adjustments as needed.

Back to top

We have an offer! - Experienced at negotiating and analyzing offers and potential buyers, I protect your interests through the contract process.

I am here to help you:

1) Analyze initial offers and advise you on how to respond.

2) Speak to the buyer's lender to ensure they are pre-qualified.

3)  Analyze and advise you on any contract amendments presented by the buyers.

4) Ensure that all required forms are included in the contract.

5) Ensure that you are aware of your contractual obligations.

6) Communicate with the title company, inspector, insurance company and others.

7) Assist at the closing to answer your questions.
*Conditions may apply.


Back to top